One of the many potential benefits of the web and social media is how it can make niche communities accessible and less exclusive. Here’s an example: a couple years ago, I decided it would be cool to learn to shave with a straight razor. So I did. Entirely from the Internet. Three years later, it’s the only way I shave. (Those who have met me can confirm that my face bears no scars nor do I wear a beard.) Here’s the interesting thing: I have never had a person-to-person interaction with another straight-razor shaver. I learned all I know and procured all the necessary supplies entirely from lurking on the web in the surprisingly active community of “wet shaving” enthusiasts. Twenty years ago, cracking this community would have been more effort than I would have been willing to put into it, and I’d still be giving Gillette hundreds of dollars a year.
My point here isn’t to say that you should all go learn to shave with a straight razor or get into photography. You should follow a genuine interest of your own. I think we should take advantage of what are now low-to-nonexistent barriers into other creator and enthusiast communities and use those communities to help us understand the book world better.
-Andrew Karre
