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When Sandra Met Ada…

Well, actually, Lerner author Sandra Markle never met nineteenth-century computer programming pioneer Ada Lovelace—though I suspect she’d have loved to. I’ve got Sandy’s permission to profile her in my blog entry for Ada Lovelace Day, which honors pioneering women in science and technology. Sandra Markle (below right, surrounded by some of her books with Lerner) […]Read more "When Sandra Met Ada…"
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Just Busy Enough

By Peg Goldstein, TFCB editor and author I play online Scrabble constantly. The only problem is finding suitable partners. People are so responsible. They say things like, “I’m too busy;” “I have to do my job;” “I have to take my son to the emergency room.” Where are their priorities? If you have a Scrabble […]Read more "Just Busy Enough"
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MJ

By Sara HoffmannSenior Editor I’m a big music fan—and I like all kinds of music. To say the selections on my iPod are eclectic would be an understatement. So when I found out I’d be editing Lerner’s bio on Michael Jackson (cover pictured), I was over the moon. I mean, who’s a bigger figure in […]Read more "MJ"
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Bologna

Broken business models. Deleted buy buttons. The Agency Four. The death of reading. Blah blah. Don’t pity book people. We still know how to have a good time and get some stuff done while we’re at it. Perhaps the best example in my experience of this phenomenon is the Bologna Book Fair, for which I […]Read more "Bologna"
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Tattooing Science

By Domenica Di Piazza, Editorial Director, TFCB Lately my colleagues (authors and editors alike), independently of one another, have been sending me links from a collection of science blogs on the Discover magazine website. The photo above is from an entry about scientists and their tattoos in a Discover blog called The Loom, by Discover […]Read more "Tattooing Science"
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Mysteries of the Third-Floor Editorial Library, or Rethinking the Shelf-Life of Nonfiction

[I asked Greg Hunter to give us his insights this week.] Since starting as an assistant editor at Lerner several months ago, I’ve often run up against a unique occupational challenge: to be mindful of not only what’s relevant to young readers, but what appears to have staying power. Will preteen America’s love affair with […]Read more "Mysteries of the Third-Floor Editorial Library, or Rethinking the Shelf-Life of Nonfiction"