Fourth of July Craziness!


Coming back to the office from Fourth of July madness? Then you’re definitely in the right mood to take a look at Fad Mania: A History of American Crazes, new this fall from Cynthia Overbeck Bix and TFCB. It’s a crazy—and informative—romp through a century’s worth of American fads. You’ll learn about everything from the classic swallowing of live goldfish and 1950s hula hoop frenzy to planking, flash mobs, and robotic pets. And you’ll get a better understanding of the social forces that drive certain kinds of fads.Take a look and see what you can add to the list!