I’ve told all of you before how I compulsively read everything—even the packaging for various products I have lying around at home. Well, one thing I see all the time on packaging that makes me want to tear my hair out is the claim that a product is “100% all natural.” AUUGGH! If something’s 100% natural, doesn’t it go without saying that it’s all natural? And if something’s all natural, wouldn’t its degree of naturalness have to be 100%?? Seriously, this redundancy has a similar effect on me as fingernails on a chalkboard.
What copywriting fails on product packaging drive you crazy? Let me know by leaving a comment. In the meantime, thanks for letting me get the “100% all natural” thing off my chest. I feel much better now.